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Importance of keyword density

Keyword density is one of the most relevant feature for Google. Getting the right keywords and keywords density is an art. The tool above can help you see if your website page is targeting relevant keywords from your website for Google. You can find below some information regarding keyword density:

• Visible text length: To be considered by Google, you need a minimum of visible text length. A minimum of 300 words is reasonable to get any chance in having your website optimised for any keyword or expression. Therefore, you should always consider text rather than images when possible. Now CSS and HTML allow you to create nice and attractive design without using to many images.
• Relevant keyword density: This means that the table above should show relevant words or combination of words according with your website activity. It sometimes occur that irrelevant words or expressions can be repeated in your web page.
  For example, if the table above show as the highest density the expression "website for business" when you would like to optimise for the expression "Free website", then you need to re-word your web page content so that you repeat more time "free website" and reduce the occurrence of "website for business".
• High keyword density: Google is tracking what we call spamming. This means repeating words or expression in an abnormal frequency on your web page. Any expression or words with a density above 5% is very likely to be ignored by Google if not penalized for spamming. You should therefore make sure that your keyword density always stays under 10% for any word or expression you would like to be optimized for.
• Low keyword density: Any word or expression with a too low density will also be ignored by Google as it will be considered irrelevant for your website. You should consider a minimum of 0.5% density for any relevant keyword on your website.
• Keyword logic: Google robots make a keyword relevance match. This means that the full content of your website should follow a specific logic. You need to ensure that high density keywords on your page are the same in your title, description and url. If your title refers to website, your description to web design and your page to web creation, then Google will not see a concordance or match and will consider that your website is irrelevant for any of these words or expressions.

Search engine positioning tips

Search engine position analysis is important as it tells you if your website is visible by people searching over Internet and for which keyword people may find your website

The above tool will search for the first 100 positions in Google, Yahoo and MSN in there UK version only. It would be irrelevant to search for more than 100 results as people do not ever go pass these. Most of the time your website is visible if it appear in the first 30 results. Therefore ensure for each keyword or key expression that your site appear in the first 30 results. If not this mean you need to improve your optimisation for related keywords or expressions.

If you wish a complete positioning report for your website or if you need help in optimizing your website, please contact Internet & computing services