Use Google resources to optimise your site

One of Google's power on the net is the numerous tools it offers to webmasters in order to help them improve their website ranking on the search engine.

Google, since several year has developed powerful tools to help you track and improve your position on it's search results. To list only a few of these tools you can mention: Adwords, Adsense, webmaster tools, Analytics, business directory, maps...

Awords:
Adwords tool help you place your website in the advertising part of the search result when you pay for it. Adwords benefit from a extensive guide that helps you improve your adds, bring more relevant traffic to your site and diminish the cost of advertising. If Google Adword's guide is correctly followed you can achieve the first page of Google for less than 10p per click on specific keywords that are relevant to your online activity. It also has integrated tools that helps you track, test and improve your return on investment (amount you spend over subscription or order you generate from your adverts).

Adsense:
This tool is basically the opposite of the one above. Instead of advertising yourself, you allow advertiser to display adverts on your website. These adverts will be related to your website content, allowing Google to better understand your website and determine which website on the internet are similar to yours so it can be ranked on the right keywords. It also help your website to generate revenue from these adverts which for free website can be a relevant source of income.

Webmaster tools:
This tool offers you the opportunity to monitor your position in Google, submit site and site maps, give to Google your website display preferences and delete links from the database. It also gives you the opportunity to track back links and see how Google view your most relevant keywords. It's a very powerful feature for search engine optimisation

Business directory:
With this tool, you can tell Google about your business, giving as much information as possible that will be relevant to customers. Such as opening hours, address, payment options, description of your activity. Business directory result always appear on the first page results and could be an enormous bonus for local business.

Maps:
Including Google maps on your website when possible is a good content add on. You show Google that you are willing to give your visitors accurate quality data.

Analytics:
This tool will provide you with a very powerful analysis of your website traffic allowing you to audit and understand your visitors. It's a good way to determine how your visitors view your website and how you can improve it to generate more income.


As Google has spend both money and time to develop these features along with exhaustive guide lines, it's reasonable to believe that it will pay a close attention to webmaster using them in accordance with relevant guide lines available. Also the more information about your site Google will have in it's database the better it can rank your site.

Therefore you should consider subscribing and implementing as many features as you can fit in your website in order to ensure that you website follow Google recommendation.

It is no doubt that a website using all Google help will benefit from a higher ranking than a site that neglect this aspect. .


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Does your website look good?


You will always think that your website looks good, it's your creation, but does your website looks good to your visitors?

Most people will feel more secure to visit or buy on an attractive website rather than visit or buy on an non attractive website.

Ask yourself: Have you ever been put off by a website process to buy that was too long? Or have you ever left a website before visiting it because you didn't like the design? Again have you ever cu short on reading an article because it was too long and difficult to follow on the internet?

These are frequent visitor's behavior, and your website may be penalized if you are not carefull enough. Also you should consider that people are not the onlyone to visit your site and shouldn't neglect search engine scrolling when creating a website.

People:
When they visit your site, people are expecting a good content and a good design. They also want to feel secure. But it can be difficult and fastidious to know what people expect, especially when everyone is different. If you can't obviously please everyone, you still need to make your website attractive to most. Google Analytic is a very powerful tool in this aspect and can help you test and determine what's your visitor's expectation when visiting your site.

Search engine:
Search engine do also visit your site and you should make the visit as pleasant as possible to them as well. If search engine do not like your site, they will not index it. We can recommend that you use XHTML only when programming your website, avoid Flash only and provide alternative content for Flash animations. Also avoid tables unless they are used in relevant circonstances. Use friendly URLs, fill in all tags attributes, insist on content formating, create a logical structure, provide site map, validate your site with the W3C, don't forget meta tags, exclude external and advertising pop up and avoid frames are mong the other things we can recommend to make your website search engine friendly.

Website and Computer experts can help you in this fastidous work, so don't forget to ask.


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Alert: Anti Spyware soft scam

Since a few months a not so new computer virus is targeting computer's security fault.
Not so new virus as it has been on the Internet for quite a while all over the world in different versions.

Basically this virus install itself using software security breach (especially Windows Vista but other Operating Systems as well) without your consent or knowledge. Once installed, it may be dormant for a while, but when activated on a reason or another, it will display pop up ads and open Internet Explorer every few minutes. Also it might run fake scans on your PC showing fake virus infections to scare you. At the end of its fake scan it will offer you to purchase phantom software supposed to remove the imaginary threat.

Obviously do not buy; it won't remove anything at all apart from the money on your account. As long as this virus is on your machine, it will try and take control of all your applications, displaying fake warnings and prevent you to use them. It will also generate Windows warning messages.

So you should remove this scare ware as soon as possible. But, this virus is clever! Once installed it will prevent any attempt made to install anti-virus, online scans or manual removal. Luckily there are, most the time, a solution to remove it, but you should let professionals do their job to ensure you do not lose your data unnecessarily.

- If you have this virus already, stop using your computer so the threat does not spread any further and contact immediately our computer technical support.
- If you don't have this virus yet (don't be so sure, it might be dormant) in any case make sure you have an effective anti-virus protection. Free anti-virus such as Avast are often very efficient and sufficient enough.
- If you are not sure what to do, always contact our computer technical support who can help you.
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The best way to protect your computer

In a world of networking, we use our computers and internet every day. We know how to use them to search over internet for information. We also know how to create documents, play our favourite music, view our family pictures and so on...

But what happen when something goes wrong? When suddenly Windows show a "Fatal Error" or Internet explorer comes to you with the well-known "Cannot display the page" even though you've checked everything possible, or simply when a virus take full control of your machine and paralyse your entire computer's world!

This is when you realise that even though you can do a lot of things with your computer, you actually know very little about it. You find yourself powerless in front of such technology, that doesn't even work!

Is there a solution for you? Well some of us might have a look on the internet and try to find fastidious solution that won't work; others might consider ringing urgently their broadband technical support. Unfortunately online solutions are usually poor and you need to search for ages to find a potential temporary fix. So I would not recommend you to waste your time on it.

When it comes to your "free" broadband technical support (I say "free" as most will still make you pay the 20 mins limit phone call at outrageous rates) they are supposed to be network technician but most the time they only have a basic knowledge of internet and network and follow ready script that will lead you nowhere in case of a real problem. If they can help you when setting your network for the first time, they become more often powerless when it comes to trouble shooting and know very little about your windows version. Therefore they are very limited help and often cost a fortune.

- "Wow, are you actually saying that we are on our own with our computer's and network issues?"

No, let's not be that dramatic now you can actually find on the net companies such as WEBSITE AND COMPUTER that will give you true support and help with your IT but be careful in the jungle, some will require exorbitant prices for one off repair when it's sometime very easy and quick to sort it out. IT does not always have to be expensive. You may now find companies in the net world that will provide you will Computer's and Network cover. The same principle as any other insurance policy, you pay a small monthly fee and your IT is protected for as long as the policy is in place. This means that, with such a policy, you are no longer on your own to face your computer's disorder issues. Check out our IT insurance starting from £5 / month only, you might be surprised to see all we can do for you.

- "Well, another policy..." Yes, true, but! What a relief to know that you might not have to through away your 1 year old PC and if you do need to, to have it replaced.
So now you are aware, be wise, don't break up with your pc yet and like any other things you love or need, cover it!
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Search Engine Optimisation

Why optimize your website? Search Engine do not visit and understand your website the same way that people would, therefore it's important that you guide search engine into understanding the meaning of your website and make the difference between what is important or not.

Search Engine optimization is even more important when your website contains significant amount of images, scripts or flash content. If search engines do not understand images, scripts or flash, HTML programming provides you with tools to give a meaning to them.
As an example, HTML's images tag accept the Alt attribute that will explain to search engine the purpose and content of images on your site.

Good search engine optimization starts with a good understanding of HTML coding as well as understanding of search engine positioning which refers to the process search engine go through to give a position to your site in their results.


Few important points would be:

  • Always fill in Meta tags
  • Use Google tools
  • Always fill in HTML tag's attribute such as titles and alt
  • Use HTML comments
  • Format your text highlighting keywords and relevant content (bold, italic...)
  • Structure your website: H tags, Div tags, P tags
  • Use tags in appropriate context: Table tag should only be used to display table and not to structure your design.
  • Pay careful attention to your links, including relevant keywords
  • Create a site map


If you need search engine optimization and advice on how to optimize your site, don't hesitate to contact one of our experts
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How to choose website design & template

Choosing a design for your website should not be left to chance. The image you choose now will stay with you for a long time and will represent your personal level of quality.
When chossing your design you should ask yourself several initial questions: Who do I represent? Why do i need a website? What do I want to show on my website?
Aswering these questions first (enven though they seem simple and obvious) will help you consider the right web design choise.

For your Business with online store, I would recommande a high quality and professional design as you need to inspire confidence to your potential customer for them to by online. You also need to display high security level. The more professional you look, the more customers you'll get.

For Business without online store, you also need a high quality design, the applications requirement though are fewer than a complete online store.

For charity quality design will enhence visitors experiance, but only few pages website is required and online applications can be kept to a minimum.

Regarding personnal website, depending on the public targeted you can look at all option available. Still bare in mind that quality design are more affordable that you think starting from only a few pounds.

*Online applications cover all PHP, javascript and flash programming.
**Design only refer to HTML and CSS programming.

View our range of high quality design starting as littler as a few pounds..


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Router User Guides

When you need to install a router, it can be very easy just like it could be a perfect night mare. Then having your router user guide can become handy. You find in this section router user guide to help you connect, reconnect or manually change your router settings. Have a look, hopefully you will find yours. In any case we will complete and increase the list below on a regular basis.


BT hub version 1 user guide

BT hub version 1.5 user guide

Bt hub version 2 user guide

BT voyager version 2091

B voyager version 210

Bt voyager version 220v

BT voyager version 2500v

Belking f5d8236 version 1000 user guide

Belking f5d8236 version 2000 user guide

Belking f5d8236 version 3000 user guide

Netgear dg834g user guide

Netgear wgm124 user guide

Netgear wnr854t user guide

Orange livebox Guides
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Natural Reader

NaturalReader is a Text to Speech software with natural sounding voices. This easy to use software can convert any written text such as MS Word, Webpage, PDF files, and Emails into spoken words. NaturalReader can also convert any
written text into audio files such as MP3 or WAV for your CD player or iPod.


Natural Reader Free version This version of natural reader includes windows mechanical voices. To have access to natural voices you need to purchase the full version of Natural Reader software. Download free Natural Readers


Natural Reader personal version, includes 2 natural voices and cost $49.50



2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by website and computer. .


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Avast Anti Virus

Protect your computer from online threats with Avast anti virus protection. Efficiency and discretion make Avast the best free anti virus software on the web.

Download Avast Free version

Upgrade for a more complete protection with Avast professional for only $25




2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by website and computer. .


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Have you give up fighting on IT?

What would be "declaring war to IT?" Well, most small business or individual computer owner found themselves disorientated when their IT start to jumble. And they have no idea how to fight back.

Did you ever hear or say: "my computer have its own mind, I just don't know what to do with it anymore".

Have a look at forums all over the web and soon you'll realize , if you haven't already, that computers do turn us crazy sometimes. It works fine and all of a sudden it won't work at all!

Now, keep looking at these forum a little further and you'll see there are not much of one answer that will solve the issue for good. You might also notice that lot of topics just stay without an answer when the rest try to work around answers that simply don't work.

Why? Because we believe IT professional is too expensive and we just won't try them. Because we think that we might solve our issue for free.

Unfortunately, years of experience in IT has told me that solving a computer or network issue for free is just asking for more trouble later. Neglecting IT by trying to have it fix by friends is not the solution. Leaving it as it is, do not solve the problem either. It just make your all work slower and less efficient.

So don't give up but start fighting back with the right tools, with the help of professionals that will know how to control the beast and make it behave. Lets not let IT take the control of us but lets control it ourselves.

When you have a computer or network issue, get yourself a professional, time is money and you'll end up spending less by contacting a professional to do the work for you. Then you'll be back on track in no time.

Even individual computer owner can afford IT professional, online support and onsite support, check our offer starting as little as £10
So why not try next time your computer or network let you down. .


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The power of VoIP: welcome into the future

First lets have a look at what is VoIP.

VoIP is a phone line which goes through internet rather than usual canal. Yep no BT plug no more, it all goes through broadband.

Easy to install, you simply plug your phone into your router, or switch when you have many phones to plug with a simple Ethernet cable. So the technology on its own is nothing revolutionary, but its advantages might be...

With VoIP you get extremely powerful phone features at very low cost. Which make it available even to small business using only one line.

What can you do with this technology?

Nearly about anything you could dream of with a phone line. First to use the power of VoIP you will need a software that will manage your new internet phone line.

This software is the one that will allow you to control your calls, your contacts and your personal numbers (including extensions).

From there you will be able to control about anything from your line, forwarding to any number, wait, transfer, voice messages, block incoming calls, prioritize calls, allocate incoming calls to specific extensions automatically, make conference calls and plan them, but also transfer a pending call to a different number if you need to move or locate which phone your on in your building, sending emails or text messages to warn you of a voice message.

Also you can benefit from a virtual phone. Basically a phone application directly on your computer. To use it you only need a microphone and speakers.

This can be used from anywhere as long as you have broadband, incredible feature for those who have a mobile office.

With this technology a small business could appear a lot bigger than it really is and increase its image to the public.

And the best of all??? You can even enjoy free calls as the amount you pay each month for the software and license can include the calls cost.

In few words :VoIp is 100% more powerful than regular phone lines and cost less (from £15/month).

We all dreamed of it!

Ask more about VoIP with Voicenet solution.


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Create your own personalized Toolbar

Your Tool bar

Do you know Google tool bar? Now you can create and distribute one of your own, 100% personalized.

Where can you create this tool bar?

You simply go to this website, subscribe to the service (it is 100% free) it will allow you to save your tool bar project and come back to it anytime.

Once you have subscribed, locate and click on the tool bar link to start creating your own tool bar.

How to create your tool bar?

The process is very easy and intuitive. You will need to give a name or logo to your tool bar, then you can add gadgets, menu to your site or any other pages. You can add applications, search engine and links to your favorite content.

Once you are finished creating your tool bar, you will be offered a link to download and install it. It only takes seconds.

You can also distribute your tool bar to other people.

Who can create a tool bar?

For everyone, you can simply create a customized tool bar for yourself or create one for your website and distribute it to your visitors.

Creating a tool bar for your visitors can be a great way to have them come back regularly to check your new content.

Apps available on the tool bar

You have thousands of available apps on this website. From the most known Ebay, twitter, Flirk, Facebook, Youtube to your own personal apps.

Yes you can even create you own apps and then redistribute them.

Is it compatible with my browser?

Your toolbar can be compatible with IE, Firefox, Safari

Applications can be available on more browser than the list above.


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Facebook Advertising, more for your money

About Facebook Advertising

On your Facebook page, left hand side menu, you have a link to create adds for your business. These adds will be displayed on the right hand-side of Facebook pages. But what is the interest of this new form of advertising. In what is it different from Google, Yahoo, MSN or any other online advertising?

The answer is simple: targeting and cost.

Facebook advertising targeting

Facebook advertising has the most powerful targeting tools in the advertising world.
Because Facebook collect an incredible amount of personal data on people, it make it very easy to display only advert people will be interested in.

You can target people from their age and geographic location, but not only. Targeting by level of education, sexual orientation and relationship status, people on their birthday, their type of work, their interest and groups they have subscribe to, is also available.

So for example I could easily target single women between 20 and 25 living in London who have a university degree and are interested in disco music to advertise my next disco concert in London.

Now the cost

The amount you pay for your add is left up to you, but Facebook gives you an estimation of what other advertiser pay for similar targeting.

The interest here is that compared to other mode of advertising, you are paying for highly targeted people, this means that your click rate should be very high. If so you can now choose to pay per impression rater than per click.
This will dramatically reduce the amount you pay for your add if your click rate is higher than 1 or 2 click per 1000 impression. And your traffic will still be highly targeted.

You now understand that with this type of advertising you can highly increase your return on investment and very quickly.

My preferred mode of advertising has become Facebook lately, and there no wonder why! I can get 10x more traffic, 10x more relevant visit and 10x more sales.

The down side

Do you have a Facebook account? Does all this targeting not scare you? People knowing so much about you? Big Brother watching you?.


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Bookmark this - Cool ready tool for your website

What's that?

Bookmark this is a useful tool your can add to your website to allow user sharing your content quickly and easily. Take only a few minutes to setup.

Where can I find this?

Simply go to addthis.com website and follow the easy process:

1. Select your service
2. Select your style
3. Get your code

Then copy this code at the most suitable place on your website.

What does it do?

With this new tool, people visiting your site will be able to share the content easily to:

- Facebook
- Twitter
- Email the page
- Digg
- Delicious
- Print the page
- My space
- Messenger
- ... so many other it will be long to make a full list

They can even put you as a favorite.

This is probably the best bookmark and sharing tool available on the web.

The design is also very attractive and bring an extra pro touch to any website.

Bonus

This tool can come with an analytic service, showing you how many times your content has been shared/bookmarked by visitors. Similar to Google analytics it will show you:
- How many bookmarks, dates on which you have been bookmarked
- What pages have been bookmarked
- What country the visitor was from
- And what type of bookmarked

Incredible.... Hope you'll have lot of fun with this.


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